Brand Story

Our Brand Story

LANAI was started by our founder, Jelly Wang. She was a young woman who believed in strength, independence, and the power of design to connect people. Jelly grew up appreciating beauty and creativity. However, she often found that elegant, well-designed products were either too expensive or too difficult to get for everyday life. She asked herself: Why should style and quality only belong to a few?

That's how LANAI came about. Our name and logo (a delicate flower) represent growth, resilience, and natural beauty. Like a flower that blooms despite difficulties, LANAI represents women who can rely on themselves and turn problems into chances.

But LANAI is more than just a brand – it's a movement where girls support each other. Jelly believes that every woman should feel confident and empowered. This can be done through the space she lives in, the accessories she carries, or the small details that brighten her day. That's why LANAI makes products that look good and work well, but are also cheap. This means that great design is something that everyone can enjoy every day.

From stylish home decor to fun phone cases, from pretty press-on nails to everyday essentials, every LANAI piece is created by famous creators from around the world and made in our very modern factory in Henan, China—meeting international standards of quality and sustainability.

At LANAI, we believe that beauty, friendship and empowerment go together. When you choose LANAI, you're not just choosing design—you're joining a community of women who believe in supporting each other, celebrating individuality, and growing together.

LANAI—where great design and empowerment come together, making every day a little more beautiful.